The World of Costume

An accident brought Chen Chu, a small garment factory owner, back to 2004. That year, the clothing giant Zara had not yet established itself in the Chinese market. That year, the Japanese brand Uniqlo lost for the first time in China. That year, Li Ning was more of a casual brand than a sports brand. That year, the apparel industry was in a state of flux, and it was not clear who was going to dominate the market. It was also in that year that Chen Chu, who had just graduated, went out of his hometown to Yangcheng, the clothing capital of South China, and became an ordinary clothing designer in a garment factory. That was the best era of the garment manufacturing industry, but also the last quiet before the industry reshuffle. In my previous life, as one of the industry's